Commercial Reality
February 27, 2008 Current Events No CommentsA TV commercial for Nutella was pulled off the air in the UK this week because consumers complained that the ad was misleading. In the spot, a narrator explained that Nutella could be part of a nutritious breakfast while the visual showed a mom spreading the hazelnut paste onto toast for her kids. The consumer complaints focused on the lack of actual nutrition in the spread, and the exaggeration of the claims made by the ad.
How much do you believe the commercials you see on TV?
Is an ad more or less believable if a celebrity like Corbin Bleu or Miley Cyrus appears in it
What about an ad makes you want to buy the product?
